Large Cat Tree Stability Project
A project focused on making large cat trees structurally reliable, visually trustworthy, and suitable for multi-cat daily use.

Problem and hypothesis.
Problem
Customers want tall, large, and impressive cat trees, but they also worry about wobbling, tipping, and long-term safety.
Hypothesis
If structure, base logic, material choices, and test communication are improved together, large cat trees can feel more trustworthy before and after purchase.
A Lab project should move forward only when it can create real value for pets, people, production, and the brand.
What we need to test.
These testing areas help the team decide whether the project should stop, improve, enter product development, or strengthen the brand system.
- Base size, height ratio, and center-of-gravity comparison.
- Multi-cat use scenarios with jumping, climbing, and resting.
- Connection strength, post stability, and platform load.
- Listing visuals that explain stability without technical overload.
How we know the project is working.
Each project should have observable signals that show whether the idea deserves to grow.
- Reduced visible wobble in test scenarios.
- Clearer customer understanding of stability features.
- Better alignment between product promise and real use.
- Potential reduction in stability-related complaints.
Where this project can go.
Projects fulfill their purpose once validated. The most reliable projects are then integrated into our core brand systems.
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